NAXFRA MIXED EDUCATION ENRICHMENT (N.M.E.E).

DIVERSIFICATION STRATEGY Diversification strategies are used to expand firms' operations by adding markets, products, services, or stages of production to the existing business. The purpose of diversification is to allow the company to enter lines of business that are different from current operations. When the new venture is strategically related to the existing lines of business, it is called concentric diversification. Conglomerate diversification occurs when there is no common thread of strategic fit or relationship between the new and old lines of business; the new and old businesses are unrelated. DIVERSIFICATION IN THE CONTEXT OF GROWTH STRATEGIES Diversification is a form of growth strategy. Growth strategies involve a significant increase in performance objectives (usually sales or market share) beyond past levels of performance. Many organizations pursue one or more types of growth strategies. One of the primary reasons is the view held by many investors and executi

Many firms strive for a competitive advantage, but few truly understand what it is or how to achieve and keep it. A competitive advantage can be gained by offering the consumer a greater value than the competitors, such as by offering lower prices or providing quality services or other benefits that justify a higher price. The strongest competitive advantage is a strategy that that cannot be imitated by other companies. Competitive advantage can be also viewed as any activity that creates superior value above its rivals. A company wants the gap between perceived value and cost of the product to be greater than the competition. Michael Porter defines three generic strategies that firm's may use to gain competitive advantage: cost leadership, differentiation, and focus. A firm utilizing a cost leadership strategy seeks to be the low-cost producer relative to its competitors. A differentiation strategy requires that the firm possess a "non-price" attribute that distinguis

MARKETING CONCEPT AND PHILOSOPHY The marketing concept and philosophy is one of the simplest ideas in marketing, and at the same time, it is also one of the most important marketing philosophies. At its very core are the customer and his or her satisfaction. The marketing concept and philosophy states that the organization should strive to satisfy its customers' wants and needs while meeting the organization's goals. In simple terms, "the customer is king". The implication of the marketing concept is very important for management. It is not something that the marketing department administers, nor is it the sole domain of the marketing department. Rather, it is adopted by the entire organization. From top management to the lowest levels and across all departments of the organization, it is a philosophy or way of doing business. The customers' needs, wants, and satisfaction should always be foremost in every manager and employees' mind. Wal-Mart's motto

HOTUBA YA MSEMAJI MKUU WA KAMBI RASMI YA UPINZANI BUNGENI KATIKA WIZARA YA FEDHA NA MIPANGO, MHESHIMIWA HALIMA JAMES MDEE (MB), AKIWASILISHA BUNGENI MAONI YA KAMBI RASMI YA UPINZANI KUHUSU HALI YA UCHUMI WA TAIFA, MPANGO WA MAENDELEO WA TAIFA NA MAKADIRIO YA MAPATO NA MATUMIZI YA SERIKALI KWA MWAKA WA FEDHA 2016/17 Inatolewa chini ya Kanuni ya 99(9) ya Kanuni za Kudumu za Bunge, Toleo la Januari, 2016 1. UTANGULIZI  Mheshimiwa Spika, Mwanafalsafa Baron Montesquieu aliwahi kuandika ifuatavyo kuhusu mgawanyo wa madaraka “Pale ambapo madaraka ya Bunge na ya Serikali kuu yanakuwa yamehodhiwa na mtu mmoja, au katika chombo hicho hicho cha hukumu, hakutakuwa na uhuru, kwa sababu hofu itazuka, utawala huo huo au bunge litatunga sheria kandamizi na kuzitekeleza kwa mfumo kandamizi. Pia hakutakuwa na uhuru endapo madaraka ya Mahakama, Bunge na Serikali hayatatenganishwa. Pale ambapo madaraka ya Serikali kuu yanapokuwa yamefungamanishwa na Bunge, uhai wa Bunge na Uhuru wake unakuwa katik