PRODUCT FEATURES
What features will you add that may increase the benefit offered to your target market? Will the organization use a discriminatory pricing policy for offering these additional benefits? Branding is one of the most important decisions a marketing an entrepreneur can make is about branding. This includes a description of the product and may include more than the physical characteristics. It involves packaging, brand name, price, warranty, image, service, features, and style. Brands are sometimes intangible resources (Brand names, patents, trademark, data bases, copyright or registered deign). It is among and the type of giving your business a name. Just pick a word and then make it as your company’s name. A good example of this is Naxfra . The value of brands in today’s environment is phenomenal. Brands have the power of instant sales; they convey a message of confidence, quality and reliability to their target market. Brands have to be managed well, as some brands can be cash cow...