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Showing posts from September 24, 2017

PRODUCT FEATURES

What features will you add that may increase the benefit offered to your target market? Will the organization use a discriminatory pricing policy for offering these additional benefits? Branding is one of the most important decisions a marketing an entrepreneur can make is about branding. This includes a description of the product and may include more than the physical characteristics. It involves packaging, brand name, price, warranty, image, service, features, and style. Brands are sometimes intangible resources (Brand names, patents, trademark, data bases, copyright or registered deign). It is among and the type of giving your business a name. Just pick a word and then make it as your company’s name. A good example of this is Naxfra . The value of brands in today’s environment is phenomenal. Brands have the power of instant sales; they convey a message of confidence, quality and reliability to their target market. Brands have to be managed well, as some brands can be cash cow

EVOLUTION OF GEOGRAPHY THOUGHTS

EVOLUTION OF GEOGRAPHY THOUGHTS   Evolution means changes that have taken place. Evolution of geography is the changes that taken place in geography. At the beginning geography started as a simple description and it is evolved up to complex discipline or phenomena. Changes in geography are challenges faced geography as a discipline.                                                                                                                                                  Geography like any other discipline, faced with problems in organizing materials and approaches. Geography undergone the following different (six) phases or evolution so as to be described as a discipline: 1.       Exploration Phase At this period there was industrial countries were exploring new lands in the 15 th Century.  Therefore, geography at this time people concerned where the materials are found, hence by that time geography was taught in order to know and collect information in differen