PRODUCT FEATURES

What features will you add that may increase the benefit offered to your target market? Will the organization use a discriminatory pricing policy for offering these additional benefits? Branding is one of the most important decisions a marketing an entrepreneur can make is about branding. This includes a description of the product and may include more than the physical characteristics. It involves packaging, brand name, price, warranty, image, service, features, and style. Brands are sometimes intangible resources (Brand names, patents, trademark, data bases, copyright or registered deign). It is among and the type of giving your business a name. Just pick a word and then make it as your company’s name. A good example of this is Naxfra.

The value of brands in today’s environment is phenomenal. Brands have the power of instant sales; they convey a message of confidence, quality and reliability to their target market. Brands have to be managed well, as some brands can be cash cows (source of income) for organizations or business. In much business brand managers, who have Hugh resources to ensure their success within the market, represent them. A brand is a tool, which is used by an organization and business to differentiate itself from competitors. Ask yourself what is the value of a pair of Nike trainers without the brand or the logo? How does your perception change?

Internet branding is now becoming an essential part of the branding strategy game. Generic names like Bank.com and Business.com have been sold for millions and millions (Recently within the UK banking industry, there is an introduction of Internet banks such as cahoot.com and marbles.com the task by brand managers is to make sure that consumers understand that these brands are banks!).

MUONEKANO WA BIDHAA

Muonekano gani wa bidhaa unaweza ukaongeza faida zinazotolewa kwa lengo la soko lako? Je shirika kutumia sera ya ubaguzi katika kupanga bei kwa ajili ya faida ya ziada? Chapa ni moja ya maamuzi muhimu kwa mwekezaji na mfanya biashara yeyote ili aweze kubainisha upekee juu ya chapa yake. Hii ni pamoja na maelezo ya bidhaa na ni pamoja na zaidi ya sifa ya bidhaa. Inahusisha ufungaji, jina bidhaa, bei, udhamini, picha, huduma na mbinu. Ni kati ya na aina ya kutoa biashara yako jina. Tu kuchukua neno na kisha kufanya hivyo kama jina ya kampuni yako. Mfano mzuri wa hili ni Naxfra.

Thamani ya bidhaa katika mazingira ya leo ni phenomenal. Brands mamlaka ya mauzo ya papo; wao kufikisha ujumbe wa imani, ubora na kuegemea kwa lengo soko lao. Brands na kusimamiwa vizuri, na baadhi ya bidhaa inaweza kuwa fedha ng'ombe (chanzo cha mapato) kwa mashirika au biashara. Katika mameneja mengi ya biashara bidhaa, ambao wana rasilimali Hugh kuhakikisha mafanikio yao ndani ya soko, kuwawakilisha. brand ni chombo, ambayo hutumiwa na shirika na biashara ya kujitofautisha na washindani. Jiulize ni nini thamani ya jozi ya Nike wakufunzi bila bidhaa au alama? Je mtazamo wako mabadiliko?

Internet chapa sasa ni kuwa sehemu muhimu ya mchezo chapa mkakati. majina Generic kama Bank.com na Business.com zimeuzwa kwa mamilioni na mamilioni (Hivi karibuni katika sekta ya benki ya Uingereza, kuna kuanzishwa kwa benki mtandao kama vile cahoot.com na marbles.com kazi na mameneja chapa kuhakikisha kwamba walaji kuelewa kwamba bidhaa hizi ni benki!).