THE NATURE AND DEVELOPMENT OF ENTREPRENEURSHIP.
CHAPTER 01.
1.0. THE NATURE
AND DEVELOPMENT OF ENTREPRENEURSHIP.
1.1.0. Definition of words entrepreneur and
entrepreneurship.
1.
An entrepreneur is a person who organizes and operates a business taking
on financial risk to do business. Is a person who organizes and manages a
business undertaking, assuming the risk for the sake of profit.
To an economist, an entrepreneur is one who brings
resources, labor, materials, and other assets into combinations that make their
value greater than before, and one who introduces changes, innovations, and a
new order. To a psychologist, certain forces- typically drive such a person the
need to obtain something, to experiment, to accomplish or perhaps to escape the
authority of others.
For the person who actually starts his or her own
business there is a high failure rate due to poor sales, intense competition,
lack of capital or lack of managerial ability
2. Entrepreneurship is a process of
creating together a unique package of resources to exploit an opportunity.
In almost
all definitions of entrepreneurship, there is agreement that we are talking
about a kind of behavior that includes:
1) Initiative taking.
2) The organizing and reorganizing or
social/economic mechanisms to turn resources and situations to practical
account.
3) The acceptance of risk or failure.
Entrepreneurship
is the dynamic process of creating incremental wealth. The definition of
entrepreneurship involves four aspects:
1. Entrepreneurship involves the creation
process.
2. It requires the devotion of the
necessary time and effort.
3. It involves assuming the necessary
risks.
4. The rewards of being an entrepreneur
are independence, personal satisfaction, and monetary reward.
1.2.0. The history of the word entrepreneur and entrepreneurship.
1.2.1. In its origin and Phases.
The term
entrepreneur comes from the French and translates "between-taker" or
"go-between."
Earliest
Period. In this period, the money person (forerunner of the capitalist) entered
into a contract with the go-between to sell his goods. While the capitalist was
a passive risk bearer, the merchant bore all the physical and emotional risks.
Middle
Ages. In this age, the term entrepreneur was used to describe both an actor and
a person who managed large production projects. In such large production
projects, this person did not take any risks, managing the project with the
resources provided. A typical entrepreneur was the cleric who managed
architectural projects.
In the
17th century, the entrepreneur was a person who entered into a contract with
the government to perform a service. Richard Cantillon, a noted economist of
the 1700s, developed theories of the entrepreneur and is regarded as the
founder of the term. He viewed the entrepreneur as a risk taker who
"buy[s] at certain price and sell[s] at an uncertain price, therefore
operating at a risk."
In the
18th century, the person with capital was differentiated from the one who
needed capital. In other words, entrepreneur was distinguished from the capital
provider. Many of the inventions developed during this time, as was the case
with the inventions of Eli Whitney and Thomas Edison were unable to finance
invention themselves. Both were capital users (entrepreneurs), not capital
providers (venture capitalists.) Whitney used expropriated crown property.
Edison raised capital from private sources. A venture capitalist is a professional
money manager who makes risk investments from a pool of equity capital to
obtain a high rate of return on investments.
In the
late 19th and early 20th centuries, entrepreneurs were viewed mostly from an
economic
Perspective.
The entrepreneur "contributes his own initiative, skill and ingenuity in
planning, organizing and administering the enterprise, assuming the chance of
loss and gain." Andrew Carnegie is one of the best examples of this
definition, building the American steel industry on the wonders of industrial
world, primarily through his competitiveness rather than creativity.
In the
middle of the 20th century, the notion of an entrepreneur as an innovator was
established.
1.2.2. In its
uses and applicability. The first written use of term intrapreneur,
entrapreneurship date from paper written in 1978 by Gifford and Elizabeth
Pinchot. Later the term was credited to, Gifford Pinchot III by Norman MacramƩ
in the April 17, 1982 issues of the economist. The first formal academic case
study of corporate entrepreneurship or intrapreneurship was published in June
1982, as a master’s in management thesis by Howard Edward Haller, on the
intrapreneurial creation of PR1ME Leasing within PR1ME computer Inc. (from 1977
to 1981). VDM Verlag as Intrapreneurship success later published this academic
research as a case study.
A PR1ME example by Howard Edward Haller,
Ph.D. The American Heritage Dictionary of the English language included the term ‘intrapreneur’ in its 3rd
1992 Edition, and created Gifford Pinchot III as the originator of the
concept. The term ‘intrapreneurship’ was used in the popular media first in
February 1985 by TIM E magazine article. “Here come the ‘intrapreneurs’ and
then the same year in another major popular publication was in quote by Steve
Job, Apple computer’s chairman in on interview in the September 1985 News week
article, when he shared, “The Macintosh team was what is common known as intrapreneurship; only a few years before the
term was coined a group of people going, but in a large company.”
The word ‘entrepreneur’ is more than 150
years old, having come into English from French in 1828. Nevertheless, it is
not until very recently that we find its intracorporate meaning a person within
a large corporation who take direct responsibility for turning an idea into
profitable finished products through assertive risk-taking and innovation
1.3.0. Innovation.
Innovation, the act of introducing something new, is
one of the most difficult tasks for the entrepreneur. This ability to innovate
is an instinct that distinguishes human beings from other creatures and can be
observed throughout history.
1.4.0. Foundations of Entrepreneurship.
In the final analysis, there are three
(3) foundations of entrepreneurship:
1. Innovation: The ability to see things in
novel ways.
2. Calculate
risk-taking: The ability to take calculated chances and to embrace failure
as a learning experience.
3. Creativity: The ability to conceive of
multiple possible futures and to proactively create the one you most desire.
1.5.0.
Fundamental Blocks to Creativity.
There are three (3) fundamental blocks to creativity:
1. Believing
you already have ‘the right answer’. This prevents you from understanding
possible alternative futures, and choosing to create the one you most desire.
The more familiar not-invented-here syndrome-in which people, believing they
know more than others in their field, reject new ideas that are “Not invented
here” is viewed as inefficient, arrogant, and ultimately fatal to innovation
(Hargadon 2000).
2. Taking
life too seriously. If you take life too seriously, you will never feel
free enough to ask the seemingly ridiculous questions, which spark inspiration.
3. Believing
you are not creative. Before you can be creative, you have to choose and
create a future in which you are creative.
Source: Dr. Prem’s
entrepreneurship training.com
1.6.0. The entrepreneurial decision process
(Deciding to become an entrepreneur by leaving present
activity)
Many individuals have difficulty
bringing their ideas to the market and creating new venture. Yet
entrepreneurship and the actual entrepreneurial decisions have resulted in
several million new businesses being started throughout the world. Although
no one knows the exact number in any country. Indeed, millions of ventures
are formed despite recession, inflation, high interest rates, and lack of
infrastructure, economic uncertainty and the high probability of failure.
The entrepreneurial decision
process entails a movement from something to something, a movement from a
present life style to forming a new enterprise. To leave a present live-style
to create something new comes from a negative force--disruption. Many
companies are formed by people who have retired, moved, or been fired.
Another cause of disruption is completing an educational degree. The decision
to start a new company occurs when an individual perceives that forming a new
enterprise is both desirable and possible.
1.7.0. Desirability of New Venture Formation
(Aspects of a situation that make it desirable to start a
new company or business)
The perception that starting a new company or a business
is desirable results from an individual's culture, subculture, family, teachers
and peers. There some culture places a high value on being somebody a boss,
being a success and making money, therefore, it is not surprising to find a
high rate of company formation in the United States because the culture of
the country influence natives. On the other hand, in some countries, making
money is not as valued and failure may be a disgrace. The rate of business
formation in these countries is not as high. Many subcultures that shape
value systems operate within a cultural framework.
Studies indicate that a high percentage of founders of
companies had fathers and/or mothers who valued independence. Encouragement
to form a company is also gained from teachers, who can significantly
influence individuals. An area having a strong educational base is also a
requirement for entrepreneurial activity. Peers are important, also, as is an
area with an entrepreneurial pool and peer-meeting place.
1.8.0. Possibility of New Venture Formation
(Factors making it possible to create a new venture)
Although the desire of new venture formation derived from
the individual's culture, subculture, family, teachers and peers needs to be
present before any action is taken, the second feature necessary centers
around this question "What makes it possible to form a new
company?"
Formal education and previous business experience give a
potential entrepreneur the skills needed to form and manage a new enterprise.
Although educational systems are important in providing the needed business
knowledge, individual will tend to be more successful in forming in fields in
which they have worked. The government also contributes by providing the
infrastructure to help a new venture.
1.9.0. The Entrepreneur And Entrepreneurial Mind.
1.9.1. Entrepreneurial process
The entrepreneurial
process involves finding, evaluating, and developing an
opportunity by overcoming the strong forces that resist the creation of
something new.
Phase 1: Identifying and Evaluating the
Opportunity.
Most good business opportunities result from an entrepreneur
being alert to possibilities. Some sources are often fruitful, including
consumers and business associates. Channel members of the distribution
system-retailers, wholesalers or manufacturer's reps-are also helpful.
Technically-oriented individuals often identify business opportunities when
working on other projects. Each opportunity must be carefully screened and
evaluated-this is the most critical element of the entrepreneurial process.
The evaluation process involves looking at:
i.
The
creation and length of the opportunity
ii.
Its real
and perceived value
iii.
Its
risks and return.
iv.
It's fit
with the skills and goals of the entrepreneur
v.
Its
differential advantage in its competitive environment
vi.
It is
important to understand the cause of the opportunity, as the resulting
opportunity may have a different market size and time dimension. The market
size and the length of the window of
opportunity are the primarily bases for determining risks and rewards.
The risks reflect
the market, competition, technology, and amount of capital involved. The
amount of capital forms the basis for the return and rewards. The return and
reward of the present opportunity needs to be viewed in light of any possible
subsequent opportunities as well. The opportunity must fit the personal
skills and goals of the entrepreneur.
The entrepreneur must be able to put forth the necessary
time and effort required for the venture to succeed. One must believe in the
opportunity enough to make the necessary sacrifices. Opportunity analysis, or
an opportunity assessment plan, should focus on the opportunity and provide
the basis to make the decision, including:
1. A description of the product or service
2. An assessment of the opportunity
3. Assessment of the entrepreneur and the team
4. Specifications of all the activities and resources needed
5. The source of capital to finance the initial venture
Phase 2:
Develop a Business Plan.
A good business plan must be developed in order to
exploit the opportunity defined. A good business plan is important in developing
the opportunity and in determining, the resources required, obtaining those
resources and successfully managing the venture.
Phase 3:
Determine the Resources Required.
Assessing the resources needed starts with an appraisal of
the entrepreneur's present resources. Any resources that are critical must be
distinguished from those that are just helpful. Care must be taken not to
underestimate the amount and variety of resources needed. Acquiring needed
resources, while giving up as little control as possible, is difficult. The
entrepreneur should try to maintain as large an ownership position as
possible, particularly in the start-up stage. As the business develops, more
funds will probably be needed, requiring more ownership be relinquished.
Alternative resource suppliers should be identified, along with their needs
and desires, in order to structure a deal with the lowest cost and loss of
control.
Phase 4:
Manage the Enterprise.
The entrepreneur must employ these resources through
implementation of the business plan. This involves implementing a management
structure, as well as identifying a control system.
1.9.2.0. Corporate versus entrepreneurial culture
Smaller, aggressive, entrepreneurial firms are developing
more products that are new and becoming dominant in certain markets. Many
companies are attempting to create the same spirit, culture, and rewards of
entrepreneurship in their organizations.
The typical corporate
culture has a climate and reward system that favors
conservative decision-making. Emphasis is on gathering large amounts of data
as the basis for a rational decision. Risky decisions are often postponed
until hard facts are gathered or a consultant is hired. Often there are so
many approvals required that no individual feels personally responsible for
the project.
The guiding principles in a traditional corporate culture
are:
1) Follow instructions given
2) Do not make mistakes
3) Do not fail
4) Do not take initiative
5) Stay within your turf and protect your backside
6) This restrictive environment is not conducive to
creativity, flexibility, and risk taking
The guiding principles of Entrepreneurial culture
Aspects of an Entrepreneurial
culture are quite different:
1. Develop visions, goals, and action plans
2. Be rewarded for actions taken
3. Suggest, try, and experiment
4. Create and develop
5. Take responsibility and ownership
There are differences in the norms of the two cultures.
The traditional culture is hierarchical in nature, with established
procedures, lines of authority, and control mechanisms. These support the
present corporate culture, and do not encourage new venture creation. The culture
of an entrepreneurial firm has a flat organizational structure with
networking, teamwork, sponsors, and mentors. Close working relationships help
establish an atmosphere or trust that facilitates
accomplishment of visions. Individuals make suggestions
across functional areas, resulting in cross-fertilization of ideas. The two
cultures produce different types of individuals and management styles.
Motivation.
Traditional managers are motivated primarily by promotion and typical
corporate rewards. Entrepreneurs thrive on independence and the ability to
create. Entrepreneurs expect their performance to be suitably rewarded.
2.0.
0. Leadership characteristics
There are certain individual characteristics needed for a
person to be successful Entrepreneurs, including:
1. Understanding
the environment
2. Being visionary
and flexible
3. Creating
management options
4. Encourage
teamwork while employing a multi-disciplined approach
5. Encouraging
open discussion
6. Building a
coalition of supporters, and persisting
An Entrepreneur needs to understand all aspects of the
environment. Part of this ability is reflected in individual's level of
creativity. Creativity tends to decrease with age and education. The
individual must be creative and have a broad understanding of the internal
and external environments of the corporation The Entrepreneurial person must
be a visionary leader-a person who dreams great dreams. Leadership is the
ability to dream great things and communicate them in a way that people say
yes to being a part of the dream. To establish a successful new venture, the
Entrepreneurial leader must have a dream and overcome all obstacles to
achieve it.
The third necessary characteristic is that the
Entrepreneur must be flexible and create management options. An Entrepreneur
is open to and encourages change. By challenging the beliefs and assumptions
of the corporation, an Entrepreneur can create something new in the
organization structure. He or she must possess the ability to encourage
teamwork and use a multi-disciplined approach. Every new company formation
requires a broad range of business skills. The Entrepreneur must be a good
diplomat to minimize disruption. Open discussion must be encouraged to
develop a good team for creating something new. Many corporate managers have
forgotten that frank, open discussion is part of the learning process. A
successful venture can be formed only when the team feels the freedom to
disagree and to critique an idea. The degree of openness among the team
depends on the degree of openness of the Entrepreneur. Openness leads to a
strong coalition of supporters and encouragers.
The Entrepreneur must encourage each team member, particularly
during hard times. A good Entrepreneur makes everyone a hero. Only through
persistence will a new venture be created and successful commercialization
result.
2.1.0. Establishing entrepreneurship in the organization
To establish an Entrepreneurial environment, the
organization must implement a procedure. This can be done internally, but it
is easier to use an outsider to facilitate the process. This is particularly
true when the environment is very traditional. There are some steps involved
in it.
Step 1: The first step is to secure a commitment to
entrepreneurship in the organization by top, upper, and middle management.
Without top management commitment,
the organization will never be able to make the necessary changes. Once top
management has committed to entrepreneurship for a sufficient length of time,
the concept is introduced throughout the organization. This is effectively
accomplished through seminars. General guidelines need to be established for
Entrepreneurial venture development. Next, Entrepreneurial leaders need to be
identified, selected, and trained.
Step 2: Ideas
and general interest areas should be identified, along with the amount of
risk money that is available. The overall expectations and target results
should be established, specifying time frame, profitability requirements, and
impact of the organization. A mentor/sponsor system needs to be established.
Step 3:
A company needs to use technology
to make itself faster and more flexible. Technology has allowed small companies
to act like they are big ones. Large companies can use technology to make
them responsive and flexible.
Step 4: The
organization can use a group of managers to train and share their experiences
with other members. These sessions should be conducted one day per month for
a specified period of time. Information about entrepreneurship and about the
company's specific activities should be well publicized.
Step 5: The
organization needs to develop ways to get closer to its customers by tapping
the database, hiring from smaller rivals, and helping the retailer.
Step 6: An
organization must learn to be more productive with fewer resources. With
middle management cutbacks, more control has been given to lower levels of
the organization. The span of control should be increased.
Step 7: The
organization needs to establish a strong support structure. Because they do
not immediately affect the bottom line, Entrepreneurial activities can be
overlooked and receive little funding. These ventures require flexible, innovative
behavior, with the Entrepreneurs having total authority over expenditures and
access to funds.
Step 8: The
support must involve tying the rewards to the performance of the
Entrepreneurial unit. This encourages team members to work harder and compete
more effectively. The equity portion of the compensation is particularly
difficult to handle.
Step 9: The
organization needs to implement an evaluation system that allows successful
units to expand and unsuccessful ones to be eliminated.
2.2.0. Problems and successful efforts
Entrepreneurship, also called corporate venturing, is not
without problems. One study found that new ventures started within a
corporation performed worse than those started independently. Independent
start-ups tend to outperform corporate start-ups. There are many examples of
companies that have successfully implemented entrepreneurship. 3millions
allows employees to devote 15 percent of their time to independent projects.
After failing to recognize the
Potential of Wozniak's personal computer, Hewlett-Packard
has taken steps to take advantage of future opportunities. Even IBM has
developed the independent business unit concept. The problems of
entrepreneurship are not insurmountable, and the concept can lead to new
products, growth and the development of an entirely new corporate environment
and culture
.
2.3.0. Entrepreneurial feelings
There is no "true entrepreneurial profile"-
entrepreneurs come from many educational backgrounds, family situations, and
work experiences. A potential entrepreneur may presently be a nurse,
secretary, assembly line worker, sales person, mechanic, homemaker, manager
or engineer. A potential entrepreneur can be male or female and of any race
or nationality.
2.3.1.0. Locus of Control
One concern people have when forming is whether they will
be able to sustain the drive and energy required to form something new and to
manage the new enterprise and make it grow.
While research results are inconsistent, internal control
seems to be a characteristic of entrepreneurs.
Internal beliefs appear to differentiate entrepreneurs
from the general public, but not from managers. Managers and entrepreneurs
both have an internality tendency.
2.3.2.0. Feelings about Independence and Need for Achievement.
The entrepreneur also has the need for independence, to do things in his or her own way and
time.
Another controversial characteristic is the entrepreneur's
need for achievement. McClelland
specified three attributes as characteristics of entrepreneurs:
1. Individual
responsibility for solving problems, setting, and achieving goals.
2. Moderate risk
taking as a function of skill.
3. Knowledge of
results of decision/task accomplishment.
McClelland concluded that a high need for achievement
leads individuals to engage in entrepreneurial behavior, although other
studies have been inconsistent.
2.3.3.0.
Risk Taking
Risk taking seems a part of the entrepreneurial process.
However, it has not yet been empirically established whether risk-taking is a
distinguishing characteristics of entrepreneurs.
2.4.0.
Entrepreneurial background and
characteristics
Only a few background characteristics have differentiated
the entrepreneur from the general populace or managers.
2.4.1.0. Childhood Family Environment
The impact of birth order and social status has had conflicting research results. There
is strong evidence that entrepreneurs, both male and female, tend to have
self-employed or entrepreneurial fathers. Having a father who is
self-employed provides a strong inspiration in the example of independence
and flexibility of self-employment. This feeling of independence is often
further enforced by an entrepreneurial mother.
The overall parental relationship may be the most
important aspect of the childhood environment in establishing the
desirability of entrepreneurial activity. Parents of entrepreneurs need to be
supportive and encourage independence, achievement, and responsibility. This
supportive relationship appears to be most important for females. Female
entrepreneurs tend to grow up in middle- to upper-class environments, where
families are child-centered, and are similar to their fathers in personality.
2.4.2.0. Education
Education appears important in the upbringing of the
entrepreneur, in the level of education obtained and in playing a major role
in coping with problems. Although formal education is not necessary for
starting a new business, it does provide a good background. In education,
female entrepreneurs previously experienced some disadvantage, with few having
degrees in engineering, science, or math. The ability to deal with people and
communicate clearly in written and spoken work is also important.
2.4.3.0. Personal Values
Studies have failed to indicate that entrepreneurs can be
differentiated on personal valued from managers, unsuccessful entrepreneurs,
or the general public. Leadership, support, aggression, benevolence,
conformity, creativity, veracity, and resource seeking may also be important.
A successful entrepreneur is frequently characterized as a winner; winning
may be a prerequisite for his or her actually becoming one.
2.4.4.0. Age
Entrepreneurial age is the age of the entrepreneur
reflected in the experience. Entrepreneurial experience is one of the best
predictors of success. In chronological age, most entrepreneurs start their
careers between ages 22 and 55. Earlier starts in an entrepreneurial career
seem to be better than later ones. Generally, male entrepreneurs start their
first venture in their early 30s, while women tend to do so in their middle
30s.
2.4.5.0. Work History
Dissatisfaction with one's job often motivates the
launching of a new venture. Previous technical and industry experience is
also important once the decision to start a business is made. Experience in
the following areas is particularly important: financing; product or service
development; manufacturing; development of distribution channels; and
preparation of a marketing plan. As the venture becomes established,
managerial experience and skills become more important. Entrepreneurial
experience becomes increasingly important as the complexity of the venture
increases.
2.5.0. Motivation
While motivations
may vary, the reason cited most often for becoming an entrepreneur
independence-not wants to work for anyone else. Other motivating factors
differ between male and female entrepreneurs. Money is the second reason for
men's starting a venture. Job satisfaction, achievement, opportunity, and
money are the second order reasons for women.
.
2.6.0. Role models and support systems
One of the most important factors influencing
entrepreneurs in their career choice is role models. Role models can be parents, relatives, or successful
entrepreneurs in the community. Role models can also serve in a supportive
capacity as mentors during and after the new venture is launched. This
support system is most crucial during the start-up phase.
It is important that an entrepreneur establish connections
to support resources early in the venture formation process. As contacts
expand they form a network with density (extensiveness of ties between
two individuals) and centrality (the total distance of the
entrepreneur to all other individuals.) The strength of ties between the
entrepreneur and any individual is dependent on the frequency, level, and
reciprocity of the relationship. An informal network for moral and
professional support benefits the entrepreneur.
2.6.1.0. Moral-Support Network
It is important for the entrepreneur to establish a moral support network of
family and friends. Most entrepreneurs indicate that their spouses are their
biggest supporters. Friends can provide advice that is more honest than that
received from others, plus encouragement, understanding, and assistance.
Relatives can also be sources of moral support, particularly if they are also
entrepreneurs.
2.6.2.0. Professional-Support Network
The entrepreneur also needs advice and counsel, which can
be obtained from members of a professional
support network. A
mentor-protƩgƩ relationship is an excellent way to secure the needed
professional advice. The mentor is a coach, sounding board, and advocate. The
individual selected needs to be an expert in the field. An entrepreneur can
initiate the "mentor-finding process" by identifying and contacting
a number of experts. The mentor should be periodically apprised of the
progress of the business so that a relationship can gradually develop. Another
source of advice is a network of business associates. Self-employed
individuals who have experience in starting a business are good sources.
Clients and buyers are also important as they provide
word-of-mouth advertising.
Suppliers are good components of the professional-support
network-they help to establish credibility with creditors and customers, and
provide good information on trends in the industry. Trade associations are
good network additions, as they keep up with new developments and can provide
overall industry data. Affiliations with individuals developed in hobbies,
sporting events, civic involvements and school alumni groups are excellent
sources of referrals, advice, and information.
Each entrepreneur needs to establish both a moral- and a
professional-support network to share problems with and gain overall support.
2.7.0. Male versus female entrepreneurs
Women are now starting new ventures at three times the
rate of men. Women form over 75 percent of all new businesses. Women now own
over 8.5 million small businesses, an increase of over 45 percent since 1990.
In some respects, female entrepreneurs possess very different motivations,
business skills, and occupational backgrounds.
Factors in the start-up process for male and female
entrepreneurs are different, especially in such areas as support systems,
sources of funds, and problems. Men are motivated by the drive to control
their own destinies. Women tend to be more motivated by the need for
achievement arising from job frustration.
Departure points and reasons for starting the business are similar for both
men and women. Both generally have a strong interest and experience in the
area of their venture. For men, the transition to a new venture is easier
when the venture is an outgrowth of a present job. Women often leave a
previous occupation with a high level of frustration and enthusiasm for the
new venture rather than experience.
2.7.1.0. Start-Up Financing
Males often have investors, bank loans, or personal loans
in addition to personal funds as sources of start-up capital. Women usually
rely solely on personal assets or savings. Obtaining financing and lines of
credit are major problems for women.
2.7.2.0. Occupations
Both groups tend to have experience in the field of their
ventures. Men more often have experience in manufacturing, finance, or
technical areas. Most women usually have administrative experience, often
in-service-related fields.
2.7.3.0. Personality
Both men and women tend to be energetic, goal-oriented,
and independent. Men are often more confident and less flexible and tolerant
than women.
2.7.4.0. Backgrounds
The backgrounds of male and female entrepreneurs tend to
be similar. Women are little older when they embark on their careers. Men
often have studied in technical- or business-related areas, while women tend
to have liberal arts education. Many women business owners are empty nesters
or single and need business insurance as well as personal life insurance.
2.7.5.0. Support Groups
Men usually list outside advisors as most important
supporters, with spouse being second. Women list their spouse first, close
friends second, and business associates third. Women usually rely more
heavily on a variety of sources for support and information than men.
2.7.6.0. Nature of the Venture
Women are more likely to start a business in a
service-related area. Men are more likely to enter manufacturing, construction,
or high-technology fields.
2.8.0. Minority entrepreneurship
It is difficult to research race and ethnicity as
entrepreneurial factors as the differences in behavior of various groups must
be understood in the context of the environment and economic opportunities
available. Most literature dealing with minority entrepreneurship has focused
on the characteristics of the group under study. In terms of ownership, one
study found: The lowest participation
rate is for blacks. The second highest but fastest growing rate is for
Hispanics. The highest rate is for Asians. Studies have also found
differences in education, age, family background, and age when starting the
venture. Black businesses tend to be smaller and less profitable, but there
are no differences in survival rates between black- and white-owned
businesses. Studies have also found differences between ethnic groups in
benefiting from community resources. Entrepreneurship has increased among
Asians, Africans, Hispanics, and Americans.
2.9.0. Entrepreneurs versus inventors
An inventor,
an individual who creates something for the first time, is a highly driven
individual motivated by his or her own work and personal ideas.
29.1.0. Traits of an inventor:
·
Tends to
be well educated. Has family, educational, and occupational experiences that
contributes to freethinking.
·
Is a
problem solver.
·
Has a
high level of self-confidence.
·
Is
willing to take risks.
·
Has the
ability to tolerate ambiguity and uncertainty.
·
A
typical inventor places a high premium on being an achiever, and is not
likely to view monetary benefits as a measure of success.
·
An
inventor differs from an entrepreneur. An entrepreneur falls in love with the
new venture, while the inventor falls in love with the invention. The
development of a new venture based on an inventor's work often requires the
expertise of an entrepreneur.
30.0. Climate for entrepreneurship.
In establishing an Entrepreneurial environment, certain
factors and leadership characteristics need to be present.
The first of these is that the organization operates on the
frontiers of technology. Since research and development are key sources for
new product ideas, the firm must operate on the cutting edge of technology
and encourage and supporting new ideas instead of discouraging them.
Second is
experimentation, or trial and error, is encouraged. Successful new products
usually do not appear fully developed; instead, they evolve. A company
wanting to establish an Entrepreneurial spirit has to establish an
environment that allows mistakes and failures. Without the opportunity to
fail, few corporate Entrepreneurial ventures will be developed.
Third an
organization should make sure that there are no initial opportunity parameters, such as turf
protection, inhibiting creativity in new product development.
Fourth, the
resources of the firm need to be available and easily accessible. Often,
insufficient funds are allocated not to creating something new but instead to
solving a problem that have an immediate effect on the bottom line. Some
companies, such as Xerox, 3M, and AT&T have established separate venture
capital areas for funding new internal ventures.
Fifth a
multidisciplinary team approach needs to be encouraged. One key to
Entrepreneurial success is the existence of "skunk works" involving
key people. Developing the needed teamwork for a new venture is further
complicated by the fact that a team member's promotion within the corporation
is related to performance in the current position, not in the new venture.
The corporate environment must establish a long time horizon for evaluating
the success of the overall program.
Sixth the
spirit of entrepreneurship cannot be forced on individuals; it must be
voluntary. Most managers in a corporation are not capable of being successful
Entrepreneurs. Those who do emerge from this self-selection process must be
allowed the latitude to carry a project through to completion. An
Entrepreneur falls in love with the new venture and will do almost anything
to ensure its success.
The seventh characteristic is a reward system. The
Entrepreneur needs to be appropriately rewarded for the energy and effort
expended on the new venture. An equity position in the new venture is one of
the best motivational methods.
Eight a
corporate environment favorable for entrepreneurship has sponsors and
champions throughout the organization that supports the creative activity and
resulting failures.
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