PRODUCT FEATURES

PRODUCT FEATURES
What features will you add that may increase the benefit offered to your target market? Will the organization use a discriminatory pricing policy for offering these additional benefits? Branding is one of the most important decisions a marketing an entrepreneur can make is about branding. This includes a description of the product and may include more than the physical characteristics. It involves packaging, brand name, price, warranty, image, service, features, and style. Brands are sometimes intangible resources (Brand names, patents, trademark, data bases, copyright or registered deign). It is among and the type of giving your business a name. Just pick a word and then make it as your company’s name. A good example of this is Naxfra.
The value of brands in today’s environment is phenomenal. Brands have the power of instant sales; they convey a message of confidence, quality and reliability to their target market. Brands have to be managed well, as some brands can be cash cows (source of income) for organizations or business. In much business brand managers, who have Hugh resources to ensure their success within the market, represent them. A brand is a tool, which is used by an organization and business to differentiate itself from competitors. Ask yourself what is the value of a pair of Nike trainers without the brand or the logo? How does your perception change?
Internet branding is now becoming an essential part of the branding strategy game. Generic names like Bank.com and Business.com have been sold for millions and millions (Recently within the UK banking industry, there is an introduction of Internet banks such as cahoot.com and marbles.com the task by brand managers is to make sure that consumers understand that these brands are banks!).

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